Zhianka Archive
Why Consumers No Longer Want to Be Told Who The...
On identity, aspiration, and what charms truly signify For decades, aspirational branding operated on a relatively simple premise. Brands presented an identity, and consumers decided whether they wanted to move...
Why Consumers No Longer Want to Be Told Who The...
On identity, aspiration, and what charms truly signify For decades, aspirational branding operated on a relatively simple premise. Brands presented an identity, and consumers decided whether they wanted to move...
The Emotional Economy of Small Objects
On why certain objects carry more emotional weight than their size suggests Some of the most emotionally significant things people own are also the smallest. A charm on a chain,...
The Emotional Economy of Small Objects
On why certain objects carry more emotional weight than their size suggests Some of the most emotionally significant things people own are also the smallest. A charm on a chain,...
Why Collectability Is Replacing Luxury
On curation, repetition, and the changing psychology of ownership Luxury has traditionally been built around singularity. One important purchase, one investment piece. One object expected to hold long-term value, status,...
Why Collectability Is Replacing Luxury
On curation, repetition, and the changing psychology of ownership Luxury has traditionally been built around singularity. One important purchase, one investment piece. One object expected to hold long-term value, status,...
Adult Women Are Underserved by Playful Products
On maturity, design, and the products women are expected to want As products move upward in price or aspiration, they often become more serious. Colours soften, shapes simplify, and language...
Adult Women Are Underserved by Playful Products
On maturity, design, and the products women are expected to want As products move upward in price or aspiration, they often become more serious. Colours soften, shapes simplify, and language...
Conversation Starters: Attention vs Curiosity i...
On jewellery, attention, and the way we like to be noticed There is a certain kind of satisfaction in being asked about what you’re wearing. A question about a ring....
Conversation Starters: Attention vs Curiosity i...
On jewellery, attention, and the way we like to be noticed There is a certain kind of satisfaction in being asked about what you’re wearing. A question about a ring....
The Psychology of "Default" Pieces
Why some pieces are worn without being chosen Most people have a piece of jewellery they reach for without thinking. Not necessarily the most valuable one. Not always the most...
The Psychology of "Default" Pieces
Why some pieces are worn without being chosen Most people have a piece of jewellery they reach for without thinking. Not necessarily the most valuable one. Not always the most...